Join us at Spectrum!
Program Schedule
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Spectrum 2013 Schedule for March 21 and 22, 2013
Downloadable Spectrum 2013 Schedule
Schedule for Thursday, March 21, 2013
5:45 pm – 6:30 pm Registration for Reception 6:30 pm – 8:00 pm Keynote Presentation: Alan Houser
Seeing the Future, by Looking at the Past
Chapter Awards8:00 pm. 9:00 pm Reception – Networking and Light Refreshments Reception Sponsored by Adobe Friday, March 22, 2013
7:45 am – 9:00 am Registration, Networking, Breakfast 9:00 am – 9:30 am Welcome and Introductions 9:30 am – 10:00 am Networking Breakfast Sponsored by Adobe Sessions
Track 1
Room 2120Track 2
Room 2130Track 3
Room 2140Track 4
Room 215010:00 am – 10:45 am Lori Meyer
The Change Agent in YouNeil Perlin
Merging the Online Help and
Mobile SilosCheryl Landes
Taming the Information
Scavenger HuntJudith Shenouda:
Creating a Successful Work and Life—Keep Your Reservoir Full10:45 am – 11:15 am Morning Break with Coffee and Tea Service
Morning Break Sponsored by Adobe11:15 am – 12:00 pm Ben Woelk and
Hannah Morgan
Empowering the Introvert
Within: Becoming an
Outstanding LeaderNicky Bleiel
Practical Tips for Single
Sourcing to Mobile and EPUBDavid Caruso
From Grassroots to Twitterati:
NIOSH’s Workgroup Approach
to Social MediaJudith Shenouda
Own Your Competencies -
Communicate Your Value12:15 pm – 1:45 pm Lunch, Technical Publications Awards, Mentor Recognition
Lunch Sponsored by Adobe2:00 pm – 2:45 pm Marilyn Woelk
Getting, Keeping, and
Excelling at a Job –
An Employer’s PerspectiveNeil Perlin
“Mobilizing” Online Help –
The ChallengesBernard Aschwanden
Deliver the best! Improve the User Experience through Hybrid DocsRobert Whipple
The Critical First 10 Seconds3:00 pm – 3:30 pm Afternoon Break with Snacks and Vendor Demos 3:45 pm – 4:30 pm Lightning Talks
Moderator:
Wendy Ross
Presenters:
Alan Houser, Kelly Schrank, Lori Meyer, David Caruso, Ben Woelk4:30 pm – 5:00 pm Sponsor/Vendor Raffles and Closing Downloadable Spectrum 2013 Schedule
Why Not the Best? Becoming an Effective and Innovative Leader
- Do you want to be the best leader you can be? Would you like to hear from experienced leaders who understand how to face and overcome challenges while inspiring others?
- Join us for Spectrum Leadership Day on Saturday, March 23, 2013 from 8:15 am to 12:30 pm and learn from the experts! Offered in conjunction with STC Rochester's annual Spectrum technical communications conference, you'll have an opportunity to learn from seasoned leaders who've faced many of the same challenges you face.
- Hosted at the conference center of the Louise Slaughter Center for Integrated Manufacturing Studies at the Rochester Institute of Technology, Spectrum Leadership Day will provide you with the skills and answers you need to succeed in an environment that requires constant adaptation and innovation.
- Registration at Spectrum Leadership Day is available as a standalone for $20 or combined with registration for the March 21st-22nd Spectrum conference as an add-on for $15. For our 1/2 day event, we'll provide a light breakfast and adjourn in time for you to join other participants for lunch (or to get a good start for travel home.)
- Register at http://
stcrochesterspectrum2013. eventbrite.com - For more information contact, Ben Woelk at education@stc-rochester.org
Spectrum 2013 Leadership Day Schedule (updated March 19, 2013)
TimeActivity8:00-8:10 Networking and Welcome (Ben Woelk) 8:10-8:50 Leading in Context (Alan Houser) 8:50-9:30 Get Your Head Out of the Clouds! (Anna Parker) 9:30-9:40 Break
9:40-10:20 TBD--(Mentoring the Mindful Way (Phylise Banner) CANCELED)
10:20-11:00 Leveraging an Industry Council to Enhance Your Organization's Value (Bernard Aschwanden)
11:00-11:40 Beyond the Aphorisms (Nicky Bleiel)
11:40-12:30 Solutions Discussion (Facilitated by Marilyn Woelk)
12:30-?? Optional Lunch (Location TBD) - Beyond the Aphorisms: All Leadership is Not Created Equal (Leadership Day) There are a lot of sayings about leadership … some are true, some are not, and many are situational. In this talk, we will take a look at leadership from a number of perspectives and approaches.
- Mentoring the Mindful Way (Leadership Day) The term “mindful” conveys reference to awareness, meditation, and careful thought. For some of us, these have been our core guiding principles. For others, we struggle to find ways to slow down and meditate on the work that we do, and the future of the industry. As we commit to mentoring the next generation of leaders, we have the opportunity to explore mindfulness in our professional lives, to share a more focused awareness of core leadership values, and to reaffirm our commitment to making significant contributions in our lifetimes. This session will explore the core concepts of mindf
- Leveraging an Industry Council to Enhance Your Organization’s Value (Leadership Day) Every organization that is run by volunteers can attest to how tough it can be to try to keep up with all the industry trends. During this session we explore the ideas of an Industry Council and what it can bring to the table. We review ideas related to developing such a group, what to ask for from others, how to approach them, and what they can contribute that you don't see from your membership or elected board and council. Use what you learn to help build your community, provide leaders further guidance, and develop longer term vision without sacrificing independence of your leadership
- Solutions Discussion (Leadership Day) Pose your questions about situations you're facing as leaders and hear the solutions our panel suggests.
- Get Your Head Out of the Clouds! (Leadership Day) A practical application of rhetoric for focusing leaders who just want to get ‘er done! If you’re an ideas person and want to influence others, consider a practical application of good old fashioned rhetoric to get buy-in. Come to this session with an idea or a problem you want to solve and we will investigate simple models you can use to refine your idea. Then, we will dissect a targeted interview portfolio to identify practical applications of rhetoric that you can apply to your pitch, whether it’s a written proposal, presentation, or an agenda.
- Leading in Context (Leadership Day) Every leader wants to effect change. But what change is possible? What change is appropriate? Given limited resources, how can we intelligently focus our efforts? What's possible is largely governed by the context in which we operate - the context of society, the economy, changes in technology, and trends in our profession. Together we will consider our context, and learn how to use that knowledge to guide and focus our efforts as leaders.

















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