Why Not the Best? Becoming an Effective and Innovative Leader
- Do you want to be the best leader you can be? Would you like to hear from experienced leaders who understand how to face and overcome challenges while inspiring others?
- Join us for Spectrum Leadership Day on Saturday, March 23, 2013 from 8:15 am to 12:30 pm and learn from the experts! Offered in conjunction with STC Rochester's annual Spectrum technical communications conference, you'll have an opportunity to learn from seasoned leaders who've faced many of the same challenges you face.
- Hosted at the conference center of the Louise Slaughter Center for Integrated Manufacturing Studies at the Rochester Institute of Technology, Spectrum Leadership Day will provide you with the skills and answers you need to succeed in an environment that requires constant adaptation and innovation.
- Registration at Spectrum Leadership Day is available as a standalone for $20 or combined with registration for the March 21st-22nd Spectrum conference as an add-on for $15. For our 1/2 day event, we'll provide a light breakfast and adjourn in time for you to join other participants for lunch (or to get a good start for travel home.)
- Register at http://
- For more information contact, Ben Woelk at email@example.com
Spectrum 2013 Leadership Day Schedule (updated March 19, 2013)TimeActivity
8:00-8:10 Networking and Welcome (Ben Woelk) 8:10-8:50 Leading in Context (Alan Houser) 8:50-9:30 Get Your Head Out of the Clouds! (Anna Parker) 9:30-9:40 Break
9:40-10:20 TBD--(Mentoring the Mindful Way (Phylise Banner) CANCELED)
10:20-11:00 Leveraging an Industry Council to Enhance Your Organization's Value (Bernard Aschwanden)
11:00-11:40 Beyond the Aphorisms (Nicky Bleiel)
11:40-12:30 Solutions Discussion (Facilitated by Marilyn Woelk)
12:30-?? Optional Lunch (Location TBD)
- Beyond the Aphorisms: All Leadership is Not Created Equal (Leadership Day) There are a lot of sayings about leadership … some are true, some are not, and many are situational. In this talk, we will take a look at leadership from a number of perspectives and approaches.
- Mentoring the Mindful Way (Leadership Day) The term “mindful” conveys reference to awareness, meditation, and careful thought. For some of us, these have been our core guiding principles. For others, we struggle to find ways to slow down and meditate on the work that we do, and the future of the industry. As we commit to mentoring the next generation of leaders, we have the opportunity to explore mindfulness in our professional lives, to share a more focused awareness of core leadership values, and to reaffirm our commitment to making significant contributions in our lifetimes. This session will explore the core concepts of mindf
- Leveraging an Industry Council to Enhance Your Organization’s Value (Leadership Day) Every organization that is run by volunteers can attest to how tough it can be to try to keep up with all the industry trends. During this session we explore the ideas of an Industry Council and what it can bring to the table. We review ideas related to developing such a group, what to ask for from others, how to approach them, and what they can contribute that you don't see from your membership or elected board and council. Use what you learn to help build your community, provide leaders further guidance, and develop longer term vision without sacrificing independence of your leadership
- Solutions Discussion (Leadership Day) Pose your questions about situations you're facing as leaders and hear the solutions our panel suggests.
- Get Your Head Out of the Clouds! (Leadership Day) A practical application of rhetoric for focusing leaders who just want to get ‘er done! If you’re an ideas person and want to influence others, consider a practical application of good old fashioned rhetoric to get buy-in. Come to this session with an idea or a problem you want to solve and we will investigate simple models you can use to refine your idea. Then, we will dissect a targeted interview portfolio to identify practical applications of rhetoric that you can apply to your pitch, whether it’s a written proposal, presentation, or an agenda.
- Leading in Context (Leadership Day) Every leader wants to effect change. But what change is possible? What change is appropriate? Given limited resources, how can we intelligently focus our efforts? What's possible is largely governed by the context in which we operate - the context of society, the economy, changes in technology, and trends in our profession. Together we will consider our context, and learn how to use that knowledge to guide and focus our efforts as leaders.
Nicky Bleiel Lead Information Developer, Vice President Society for Technical CommunicationDoc-To-HelpNicky Bleiel (@nickybleiel) is the Lead Information Developer for Doc-To-Help. She has 18 years of experience in technical communication; writing and designing information for software products in the documentation, media, industrial automation, simulation, and pharmaceutical industries. She is the Vice President of the Society for Technical Communication. See www.nickybleiel.com...
Phylise Banner Instructional Strategist, Adobe Education Leader, STC FellowPhylise Banner is the Director for Teaching and Curriculum Quality at the American Public University System. Her work focuses primarily on the integration of the Community of Inquiry framework into faculty development initiatives, and the alignment of workshop and outreach programs with effective practices in online course design and delivery. She has been working in the field of online teaching and learning since 1997, planning, designing, developing, and delivering online courses, programs, and faculty development initiatives. She regularly embraces opportunities to experime...
Bernard Aschwanden Associate Fellow and Director, Society for Technical CommunicationPublishing SmarterBernard is a well-known presenter in the technical communications and publishing field. He has helped hundreds of companies develop solutions to documentation problems. Bernard has delivered workshops and seminars across North America and Europe; both online and at client sites. He provides training, consulting, development, and management services. His skillset includes XML, DITA, content analysis, and content stategy. As president of Publishing Smarter he has guided the company to help clients deliver the right information, in the right format, to the right audience, at the right time. Berna...
Marilyn Woelk PresidentWingz Creative and Technical Group, Inc.Marilyn is the owner and president of Wingz Creative and Technical Services, Inc. Wingz provides Business and Communications Consulting, Process Improvement, and Project Management services. Marilyn has worked with clients such as the Eastman Kodak Company, Xerox Corporation, Johnson & Johnson, EDS, Heidelberg LLC, Fujifilm, the U.S. Postal Service, Ronco Electronics, and the American Red Cross. Marilyn provides consulting services related to business process improvement, change management, marketing communications, training, and documentation. Marilyn has experience working with Imaging, ...
- Anna Parker is a member of the STC Community Affairs Committee, Co-Chair of the STC Leadership Program 2013, and past president of STC Toronto. As Program Coordinator and Professor for Seneca College’s post-graduate certificate in Technical Communication, she teaches document design, technical writing, and business writing to students in other technology-oriented programs. Anna has been involved in technical communications for over 15 years with experience in technical writing, training development and facilitation, product management, professional services, and marketing. Her technical wri...
Alan Houser PresidentSociety for Technical CommunicationAlan Houser is a distinguished technical publishing consultant and trainer and a popular presenter at technical communication conferences. Alan is a Society for Technical Communication (STC) Fellow and is the STC President.