Spectrum 2016

  • STC Rochester is proud to partner with Rochester Institute of Technology (RIT) to bring you Spectrum 2016.

    Spectrum 2016, STC Rochester’s 57th annual conference, is scheduled to kick off on Sunday, April 17, 2016 with Leadership Day and a reception for attendees. Monday, April 18 brings unique presentations, demonstrations of exciting new technologies and services, progression sessions, and lightning talks. On Tuesday, April 19, 2016, we will be offering morning and afternoon workshops, with an optional lunch in between.

    This year’s theme is Mastering Tech Comm: Harness the Power of Story.

    Told effectively, there is great power in a story that resonates with people and compels them to action. As an experienced technical communicator, you are aware of this power and harness it every day to benefit your customers, employer, and yourself. Spectrum 2016 is a perfect opportunity for you to hone and share your stories. We want to hear how you use story to influence change in your company, to show the value you bring, and to get things done – and how you think all of us can use story at work and in our careers.

    We’d like this year’s conference to offer solutions, best practices, and new ways to use story at work and in our careers. Tell us how you crafted a story around your company’s products or services to sell them to others, focused on your audience’s stories to meet their documentation or training needs, or weaved your experiences into a cohesive narrative to present yourself to a potential client.

    We want to hear your stories! It’s up to you which stories you tell, or how you tell them, but here are some ideas for your proposal:

    • Offer your best practices for creating use cases when using Agile methodology.
    • Discuss how you use personas to better meet your audience’s needs.
    • Share a case study where you used story to sell your company’s products or services.
    • Teach others how to tell a great story about themselves to potential employers or clients.
    • Offer a workshop on crafting a business case for your team.
    • Show how to use storytelling in presentations or how to tell your story to a new audience.
    • Teach professionals how to transform a story into a business case or proposal.
    • Give a lightning talk about a story that went comically wrong.


    Please see the Call for Proposals for more information. We look forward to seeing your proposal.

    Please mark your calendar for our best conference yet!



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  • Spectrum 2015 Platinum Sponsor


    Adobe Technical Communication Suite

    STC Rochester thanks Adobe, our 2015 Platinum Sponsor

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