Spectrum 2014: Communicating to Understanding: Core Competency, Core Value

STC Rochester is proud to partner with Rochester Institute of Technology (RIT) to bring you Spectrum 2014. Spectrum 2014, STC Rochester’s 55th annual conference, is scheduled to kick-off on Sunday, April 13, 2014 with Leadership Day and an opening speaker reception open to all conference attendees. Monday, April 14, Marcia Riefer Johnston will kick off our day with her keynote to begin a day of unique presentations, demonstrations of exciting new technologies and services in the Tech Comm industry, progression sessions, and lightning talks. Tuesday,day of workshops. This year’s theme is “Communicating to Understanding: Core Competency, Core Value” Communicating to understanding, though simple to say, can be difficult to do. Bringing others (and ourselves) to a point of understanding—and avoiding the many pitfalls we encounter along the way—takes skill and commitment. That’s what we mean by “core competency, core value.” The skill and commitment we’re talking about underlie the basic mission of the technical communicator. As professional communicators, we strive to understand our audiences, including our colleagues and our customers. And we spea

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  • Conference Schedule Overview


    • April 13, 2014
      • 1:00 pm - 5:00 pmSpectrum Leadership Day
      • 6:00 pm - 8:30 pmSpeaker Dinner and Reception
    • April 14, 2014
      • 8:00 am - 7:00 pmSpectrum Conference
    • April 15, 2014
      • 8:00 am - 3:30 pmSpectrum Workshops


  • Key Dates


    December 31, 2013 Deadline for submitting the Proposal Form to
    January 24, 2014 Submitters notified of acceptance.
    February 10, 2014 Registration opens for Spectrum 2014.
    April 13, 2014 Spectrum Leadership Day and Welcome Reception for speakers and sponsors.
    April 14, 2014 Spectrum 2014
    April 15, 2014 Spectrum Workshops

  • Conference Testimonials


    • Mary Elise (Mel) Dedicke

      The Spectrum conference is a gem in Central NY. What a treat to have STC officers as well as experts in the techcomm field come to Rochester for networking and education. As an Albany, NY resident who can never travel to the international Summit, this conference is not an opportunity I believe I can afford to miss; it pays great career dividends. The STC Rochester council runs an impressive and well-organized program, and I appreciate how welcoming they are to out-of-towners like me. I loved coming back home with so much new information to reflect on, follow up on, and immediately apply to my current work. ~ Mary Elise (Mel) Dedicke

    • Barrie Byron

      Spectrum 2011 was an outstanding experience for me, as a presenter and an attendee. Presenter notables: excellent communication from the chapter, clear instructions on registering, visiting Rochester, and preparing to attend. Attendee notables: outstanding organization, almost flawless execution, and inspiring sessions. I particularly enjoyed attending Hannah Morgan's "Using Social Media to Enhance Your Career" talk and have already put in use a social media action plan. I am impressed that so many of your competition award winners were in attendance to receive their professionally presented awards. Good job, Spectrum 2011 committee! from Barrie Byron, Spectrum presenter and attendee ———————- Barrie Byron

      Contact info
      E-mail: barriebyron@gmail.com
      Twitter: @barriebyron
      LinkedIn: http://www.linkedin.com/in/barriebyron
      Blog: barriebyron.wordpress.com

    • Kristi Leach

      I led a workshop called “Grassroots Documentation Testing” at the Spectrum conference. It was the first time I’ve presented outside of my home chapter, and it was a good venue for a newbie. I got specific, respectful feedback , and I got to speak with some of the attendees afterward. This kind of interaction happens at the STC annual Summit, too, but the smaller conference size at Spectrum means that the common gatherings are more intimate. I enjoy getting to new cities, comparing chapters and job markets. I only got to see a few glimpses of Rochester, but my speaker gifts (a photo book of Rochester locales and a book of wine pairings and recipes from the Canandaigua Wine Trail) will probably help lure me back for a longer stay next time. Talking with RIT students was pretty encouraging. I spoke with two undergraduates: one who had a dual major and one who had a triple major. I think it’s smart that students interested in journalism, advertising, entrepreneurship, and psychology find value in a technical communications conference. It’s all related, and to miss that is to miss valuable skills and valuable content. Also: a Rochester Flare User Group? I’m totally jealous of that. Kristi Leach is a technical communicator new to the Chicago area. She has experience documenting complex software, conducting customer research, and content planning for STC community sites. Kristi Leach, Spectrum speaker and attendee ------------

      Contact info Twitter: @kristil
      Blog: http://whytechcomm.com

    • Pamela KosturParallax Communications

      While there's nothing wrong with Summit and its hundreds of attendees, it's the small conferences that allow people to really connect, both in and out of the sessions. And, Spectrum is fast becoming my favourite smaller conference. This was my second year attending and presenting. The STC Rochester chapter members seem to care very much about their profession and it shows in their eager participation in and excellent organization of the conference. It was an excellent program; so much (almost too much!) to chose from. I would have liked to have had more time to socialize and share stories, and to reconnect with friends made last year! -- Pamela Kostur Parallax Communications

      Contact info
      twitter: @Pamela_Parallax

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