Spectrum, A Long Standing STC Tradition

  • The text below is from Pamela Kostur’s March issue of The Parallax View. Pamela has been a frequent presenter for Spectrum. Here’s what she had to say about the conference:

    In April, we’ll be attending one of our favourite STC conferences, STC Rochester’s Spectrum. Why do we like Spectrum so much? Read on…

     

     

    Spectrum 2012 is coming and I’m very much looking forward to being part of it again. I always welcome the opportunity to share my thoughts with colleagues, but more than that, I enjoy being part of an event sponsored by such a dedicated group of STC members.

    What makes Spectrum such a good conference? Certainly, the quality of the presentations has a lot to do with it. This year’s conference is all about knowledge, expertise, and leadership, with sessions that will inspire you to influence change in your organization, and in your life. In keeping with the theme, I’ll be speaking on Making Content Matter, sharing ideas on how to make improvements to your organization’s content.

     

    Rochester is a relatively small city, yet its STC chapter is alive and vibrant. I love their energy, I respect their professionalism, and I admire their dedication to the STC and to their chapter. Spectrum is one of the longest-running regional STC conferences, and is getting better all the time.

     

    It’s hard to pinpoint exactly what makes this chapter so successful, but come out to Spectrum this year and experience it for yourself.  Spectrum runs from April 22 to 24.

     

    Register today!
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  • Watch for information about Spectrum 2013

     

 

  • Conference Program

     

    • April 4, 2012
      • 1:00 pm - 2:00 pmTelling Your Story in Business Language: Webinar with Bettie Hall
    • April 22, 2012
      • 6:00 pm - 9:00 pmOpening Keynote and Reception
    • April 23, 2012
      • 8:00 am - 8:45 amRegistration/Networking/Coffee
      • 8:45 am - 9:00 amWelcome and Chapter Awards
      • 9:10 am - 10:45 amProgression Sessions
      • 11:00 am - 11:45 amVendor Showcase
      • 11:45 am - 12:30 pmSessions 1-4 (Concurrent)
      • 11:45 am - 12:30 pmNeil Perlin: Developing for the Unknown
      • 11:45 am - 12:30 pmLori Meyer: The Change Agent in You: Optimizing Your Skill Set to Grow Your Career and Your Profession
      • 11:45 am - 12:30 pmMike Rice: Patterns for Analyzing Activities, Content, and Process to Influence Change
      • 11:45 am - 12:30 pmBernard Aschwanden: Online Video Presentation: Tips and Techniques
      • 12:30 pm - 1:30 pmLunch/Tech Pubs Competition Awards

    continue reading 

 

  • Key Dates

     

    December 18, 2011 Deadline for submitting the Proposal Form to
    spectrum@stc-rochester.org.
    January 18, 2012 Submitters notified of acceptance.
    February 8, 2012 Registration opens for Spectrum 2012.
    February 18, 2012 Presenters return speaker agreement.
    March 31, 2012 Submission of slides, handouts, and other presentation materials
    April 4, 2012 Telling Your Story in Business Language Webinar
    April 22, 2012 Keynote Speaker and Welcome Reception for speakers and sponsors.
    April 23, 2012 Spectrum 2012
    April 24, 2012 Spectrum Leadership Day

  • Conference Testimonials

     

    • Mary Elise (Mel) Dedicke

      The Spectrum conference is a gem in Central NY. What a treat to have STC officers as well as experts in the techcomm field come to Rochester for networking and education. As an Albany, NY resident who can never travel to the international Summit, this conference is not an opportunity I believe I can afford to miss; it pays great career dividends. The STC Rochester council runs an impressive and well-organized program, and I appreciate how welcoming they are to out-of-towners like me. I loved coming back home with so much new information to reflect on, follow up on, and immediately apply to my current work. ~ Mary Elise (Mel) Dedicke

    • Barrie Byron

      Spectrum 2011 was an outstanding experience for me, as a presenter and an attendee. Presenter notables: excellent communication from the chapter, clear instructions on registering, visiting Rochester, and preparing to attend. Attendee notables: outstanding organization, almost flawless execution, and inspiring sessions. I particularly enjoyed attending Hannah Morgan's "Using Social Media to Enhance Your Career" talk and have already put in use a social media action plan. I am impressed that so many of your competition award winners were in attendance to receive their professionally presented awards. Good job, Spectrum 2011 committee! from Barrie Byron, Spectrum presenter and attendee ———————- Barrie Byron

      Contact info
      E-mail: barriebyron@gmail.com
      Twitter: @barriebyron
      LinkedIn: http://www.linkedin.com/in/barriebyron
      Blog: barriebyron.wordpress.com

    • Kristi Leach

      I led a workshop called “Grassroots Documentation Testing” at the Spectrum conference. It was the first time I’ve presented outside of my home chapter, and it was a good venue for a newbie. I got specific, respectful feedback , and I got to speak with some of the attendees afterward. This kind of interaction happens at the STC annual Summit, too, but the smaller conference size at Spectrum means that the common gatherings are more intimate. I enjoy getting to new cities, comparing chapters and job markets. I only got to see a few glimpses of Rochester, but my speaker gifts (a photo book of Rochester locales and a book of wine pairings and recipes from the Canandaigua Wine Trail) will probably help lure me back for a longer stay next time. Talking with RIT students was pretty encouraging. I spoke with two undergraduates: one who had a dual major and one who had a triple major. I think it’s smart that students interested in journalism, advertising, entrepreneurship, and psychology find value in a technical communications conference. It’s all related, and to miss that is to miss valuable skills and valuable content. Also: a Rochester Flare User Group? I’m totally jealous of that. Kristi Leach is a technical communicator new to the Chicago area. She has experience documenting complex software, conducting customer research, and content planning for STC community sites. Kristi Leach, Spectrum speaker and attendee ------------

      Contact info Twitter: @kristil
      Blog: http://whytechcomm.com

    • Pamela KosturParallax Communications

      While there's nothing wrong with Summit and its hundreds of attendees, it's the small conferences that allow people to really connect, both in and out of the sessions. And, Spectrum is fast becoming my favourite smaller conference. This was my second year attending and presenting. The STC Rochester chapter members seem to care very much about their profession and it shows in their eager participation in and excellent organization of the conference. It was an excellent program; so much (almost too much!) to chose from. I would have liked to have had more time to socialize and share stories, and to reconnect with friends made last year! -- Pamela Kostur Parallax Communications

      Contact info
      pkostur@parallax.ca
      twitter: @Pamela_Parallax
      http://www.parallax.ca/

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