Spectrum 2015

  • STC Rochester is proud to partner with Rochester Institute of Technology (RIT) to bring you Spectrum 2015.

    Spectrum 2015, STC Rochester’s 56th annual conference, is scheduled to kick-off on Sunday, March 29, 2015 with Leadership Day and a reception open to all conference attendees. Monday, March 30 begins a day of unique presentations, demonstrations of exciting new technologies and services in the Tech Comm industry, progression sessions, and lightning talks. On Tuesday, March 31, 2015, we will be offering morning and afternoon workshops, with an optional lunch in between.

    This year’s theme is “Communicators by Any Other Name: Beyond Titles and Tools.” 

    Our field has changed considerably over the years and continues to change on an almost daily basis. Titles like technical writer, editor, or illustrator persist, and new titles emerge, like information architect, usability expert, and content manager or strategist. Software tools are constantly changing and evolving, and employers often require familiarity with a variety of tools.

    But to a greater or lesser degree, these positions still tap core communication skills:

    • audience analysis and focus on user needs
    • good research skills and a curiosity for how things work
    • adept problem-solving
    • clear and concise writing
    • effective document design
    • intelligent use of communication channels and media
    • fierce attention to detail


    If technical communicators don’t do any of these things well, regardless of how many software tools they know or whether they have a cool title, they won’t be successful.

    We want this year’s conference to focus on what we really do in technical communication, how we bring real value to the workplace, employ best practices for our activities, and learn and grow into better communicators, regardless of our titles and our tools.

    Our keynote speaker is Kit Brown-Hoekstra, STC Fellow, current Society president, and an experienced and respected consultant, trainer, speaker, and content strategist. Her keynote “Warp Factor 9.0: Creating and Curating Content at the Speed of Change promises to be an interesting and engaging discussion of where we have been, where we are, and where we are going in Technical Communication.

    We hope to see you at the end of March! Please mark your calendars for our best conference yet!


  • Spectrum Platinum Sponsor


    Adobe Technical Communication Suite

    STC Rochester thanks Adobe, our Platinum Sponsor

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